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Best Prime Day Deals 2023: 130+ Sales on Fitness, Wellness, Tech

Great sales that are almost—but not quite—gone.
prime day deals 2023
Courtesy of the brands / Amanda K. Bailey

All products featured on SELF are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Prime Day might be officially over, but the best Prime Day deals of 2023 are still available. So if you procrastinated on finalizing your cart, you have a little time left to make moves on that new mattress, air fryer, or earbuds. Because the clock is ticking, we’ve curated the best remaining live Prime Day deals below, including some great discounts from competitors like Target, Nordstrom, Zappos, Walmart, and Best Buy.

The best Prime Day deals 2023

Highlighted here are the standout sales we’re seeing on a few of our favorite products. Shop them all in the sections below.

  1. Our Place Always Pan 2.0: originally $150; now $120
  2. Hoka One One Recovery Slides: originally $90; now $57
  3. Coway Airmega 250 Smart Air Purifier: originally $399; now $360
  4. Oral-B iO Series 9 Electric Toothbrush: originally $399; now $237
  5. Bose QuietComfort Noise-Canceling Headphones: originally $329; now $257

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Best Prime Day Tech Deals

Amazon has a fantastically large range of useful electronics on sale, including 30% off the SELF Fave smart mug (which maintains precisely the temperature you prefer to drink your coffee or tea). Here are our favorite tech deals, including the best discounts on headphones and Apple products.

Aura Carver Digital Photo Frame
JBL Flip 5 Waterproof Portable Bluetooth Speaker
Google Nest Doorbell
Best Prime Day Headphone Deals

A set of sweat-resistant earbuds are a game-changer for exercise—and noise-cancelling headphones making working from home or flying so much more relaxing. Prime Day has some clutch markdowns right now, like 40% off Bose headphones, 40% off SELF Home Fitness Award–winning Beats headphones, and 30% off Apple AirPods (in case you need to replace a pair).

Bose QuietComfort 45 Noise Canceling Bluetooth Headphones
Samsung Galaxy Buds 2 Pro
Apple AirPods (2nd Generation)
Best Prime Day Apple Deals

Prime Day offers lots of discounts on Apple's admittedly pricy but popular products. We're eyeing the price drop on a pack of AirTags, which help you track your belongs, as well as iPads, Apple pencils, and the SELF Home Fitness Award–winning Apple Watch Series 8.

Apple Magic Keyboard for iPad Pro
Apple Watch SE (2nd Generation)
Apple Pencil (2nd Generation)

Best Prime Day Fitness Deals

Looking to build out a home gym? Prime Day has all sorts of sales on exercise equipment, activewear, and accessories. You can also take 15% off the SELF Home Fitness Award–winning Theragun Mini massager, and save some serious dollars on a new piece of equipment or protein powder.

Echelon Smart Rowing Machine + 30-Day Echelon Membership
BalanceFrom GoCloud Yoga Mat with Carrying Strap
Now Sports Nutrition Pea Protein
Best Prime Day Fitness Tracker Deals

Fitbits, Garmins, Apple Watches—Amazon's got a fitness tracker for you. In particular, our editors have reviewed and adored the SELF Outdoor Award–winning Garmin Instinct 2 and SELF Certified Fitbit Charge 5 for their workout and sleep tracking abilities. You'll find sizeable discounts on all of these models right now.

Amazfit GTS 4 Smart Watch
Fitbit Inspire 3 Health & Fitness Tracker
Garmin Vivoactive 4

Read more: Best Prime Day Fitness Deals; Best Treadmills on Amazon


Best Prime Day Wellness Deals

No matter the time of year, you could probably—definitely—use some re-centering and self-care. There are plenty of wellness products on sale at Amazon, including our SELF Fave heated neck massager, SELF Certified Oral-B electric toothbrush, and a SELF Fave Bluetooth sleep mask

Nekteck Shiatsu Neck and Back Massager
Oral-B iO Series 9 Electric Toothbrush (With 4 Brush Heads)

Editor's note: Apply this $50 off offer in cart when shopping at Target; offer expires on July 15.  

Topoint Bluetooth Wireless Sleep Eye Mask
Hydro Flask Standard Mouth Bottle with Flex Cap (24 oz.)
LectroFan Evo Guaranteed Non-Looping Sleep Sound Machine
Luna Adult Weighted Blanket
Jisulife Handheld Mini Fan

Read more: Best Prime Day Wellness Deals


Best Prime Day Deals Under $50

Shopping a little last minute and just want a flyby of the best special deals you can find under $50? We got you. 

Revlon One-Step Volumizer Plus
Bissell Pet Hair Eraser Handheld Corded Vacuum
Olaplex No.4 Shampoo and No.5 Conditioner Combo Pack
Crocs Classic All Terrain Clog
Ekouaer Pajamas Long Sleeve Sleepwear
PlusOne Vibrating Bullet
LifeStraw Personal Water Filter
Nekteck Shiatsu Neck and Back Massager
Topoint Bluetooth Wireless Sleep Eye Mask

Best Prime Day Kitchen Deals

Update the spaces where you probably spend much of your time with thoughtful new kitchen and home touches. Here are the best overall deals, as well as deals on air fryers, Vitamixes, and more.

Anova Culinary Sous Vide Precision Cooker Pro
De'Longhi Bar Pump Espresso and Cappuccino Machine
Keurig K-Mini Single Serve Coffee Maker
Cuisinart Stainless Steel Knife Set with Block (15-Piece)
Instant Pot Duo Plus 9-in-1 Electric Pressure Cooker (8 qt.)

Read more: Best Prime Day Kitchen Deals

Best Prime Day Air Fryer Deals

Air fryers help prep your food fast without all the extra grease. The big names in the game are Ninja, Instant Pot, and Dash—and the size you buy depends on how much food you want to “fry” at one time. Here are some great deals on air fryers that you can shop now. 

Ninja Max XL Air Fryer (5.5 qt.)
Instant Pot Vortex Plus 6-in-1
Ninja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer
Best Prime Day Vitamix Deals

For the freshest smoothies, turn to the (discounted!) Vitamix. The brand's top-of-the-line blenders (including its immersion blender) have markdowns across retailers.

Vitamix Explorian Blender (64 oz.)
Vitamix A3300 Ascent Series Smart Blender

Best Prime Day Home Deals

If home deals are what you're looking for, check out the deals we love, including air purifiers, robot vacuum cleaners, and Dyson gadgets. 

Best Prime Day Dyson Deals

We love a Dyson product, but its full prices? Not so much. Luckily, many highly sought-after Dyson vacuums and purifying fans are still on sale for Prime Day.

Dyson Purifier Cool TP07 Smart Air Purifier and Fan
Dyson V15 Detect Cordless Vacuum
Best Prime Day Air Purifier Deals

Let's not forget air purifiers—one of the buzziest appliances of the year. These devices filter out allergens and pollutants (a real plus if you live with furry pets). One won't do for your entire house, however, so if you're investing in multiple, why not save a little?

Coway Airmega 250 Smart Air Purifier
Shark Air Purifier HP102
Levoit Vital 100 Air Purifier

Read more: The Best Air Purifiers

Best Prime Day Robot Vacuum Deals

What's not to love about a robot vacuum? These useful gadgets do the dirty work of sucking up dust and dander for you—so you can focus on more important matters.

iRobot Roomba 694 Robot Vacuum
Eufy By Anker BoostIQ Robovac 11S
iRobot Roomba 692 Robot Vacuum

Read more: Best Robot Vacuums


Best Prime Day Sex Toy Deals

There are quite a few sex toys available at a discount right now, including top-rated Lelo vibrators, discreet bullet vibrators, and sex pillows that heighten your sexual pleasure.

Lelo Tiani 3 Couples Vibrator
Allsett Bed Wedge Pillow
PlusOne Vibrating Bullet
Lelo Sila Cruise
Mooligirl 3-in-1 Rose Sex Stimulator
Lovehoney Ripple Effect 20-Function Silicone G-Spot Vibrator
8150 Anal Plug Set (3-Piece)
Lelo Soraya Wave

Read more: Best Prime Day Sex Toy Deals


Best Prime Day Clothing Deals

If your closet’s lacking staples (especially for warm weather), take a peek at Amazon’s Prime Day clothing deals and shoe deals (including a section just for sneaker sales). How cute are these Levi's shorts, for instance? And who couldn’t use a pair of stylish Ray-Bans for bright, sunny days? Below, you'll find the best everyday clothing and accessories on sale for Prime Day, including loungewear, activewear, and shoes.

Ray-Ban Standard Original 58mm Aviator Sunglasses
Levi's 501 Original Shorts
Best Prime Day Activewear Deals

Honestly, you'll probably never own enough activewear. Here you'll find sales on all sorts of sports bras, tops, shorts, exercise dresses, and skorts.

The Gym People Longline Sports Bra
Ekouaer Active Performance Skort
Baleaf Flare Leggings
Under Armour Crossback Mid Impact Sports Bra
Under Armour Women's Fly By 2.0 Running Shorts
Ewedoos Tennis Dress with Built-In Bra & Shorts
Best Prime Day Loungewear Deals

Ahh, loungewear. The best category of clothing. Soft, stretchy PJs? Comfy bras? A fleecy robe to wrap around yourself for a full weekend? Yep. Sign us up.

Ekouaer Pajamas Long Sleeve Sleepwear
True & Co. True Body Lift Triangle Bra
Calvin Klein Modern Cotton Bralette
Barefoot Dreams CozyChic Robe
Best Prime Day Shoe Deals

We could never, ever forget shoes and sandals—not when the deals are this good. Favorite markdowns include: These cushy Hoka recovery slides, comfy walking sandals from Chaco and Teva, and Uggs you can slip right into to pad around.

Hoka Ora Recovery Slide
Chaco Z1 Classic Sandal
Columbia Newton Ridge Plus Hiking Boot
Teva W Hurricane XLT2 Sport Sandal
Crocs Classic All Terrain Clog
Best Prime Day Sneaker Deals

We thought sneakers absolutely deserved their own section because, goodness, there are so many sales. Make today the day to replace your worn-out running and walking sneakers with new ones from Hoka, New Balance, Asics, and other popular brands.

Read more: Best Prime Day Clothing Deals, Best Prime Day Shoe Deals, Best Prime Day Sneaker Deals


Best Prime Day Beauty Deals

Amazon has a ton of luxury and staple beauty and skin care sales—enough to compete with Sephora or Ulta. Deals we’re currently eyeing: 40% off the SELF editor-favorite NuFace microcurrent facial tool, 50% off the SELF Fave Revlon One-Step, and 20% off the SELF Healthy Beauty Award–winning Braun IPL hair removal device.

Murad Acne Control Clarifying Cleanser
Revlon One-Step Volumizer Plus
Braun IPL Hair Removal Pro 5
Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel-Cream
Dr. Brandt Skincare Microdermabrasion Face Exfoliator
RoC Retinol Correxion Deep Wrinkle Face Serum

Read more: Best Prime Day Skin Care Deals


Best Prime Day Outdoor Deals

Feel a lot more comfortable—and hydrated—on your next hike or camping trip with these useful outdoor deals from expert-approved brands like Lifestraw, Coleman, The North Face, and Yeti.

LifeStraw Personal Water Filter
The North Face Eco Trail Down 0 Sleeping Bag
ENO Doublenest LED Hammock
Black Diamond Revolt 350 Headlamp
Coleman Sundome Camping Tent (2-Person)
Kelty Coyote Backpack

Read more: Best Prime Day Outdoor Deals


Best Prime Day Mattress & Bedding Deals

With summer comes sweaty nights, when all you crave is a nice, cool mattress and bedding. Go ahead, buy yourself a great pillow for an aching neck, mattress topper, and more.

Casper Original Pillow (Standard Size)
Tempur-Pedic Tempur-Cloud Pillow (Standard Size)
Casper Weighted Blanket (15-lb.)
Lucid 10 Inch Memory Foam Mattress (Queen Size)
Pillow Cube Side Sleeper Pro (Standard Size)

Best Prime Day Competitor Deals

Sure, you’ll find super markdowns at Amazon, but don’t miss out on the competitor deals from other major retailers. Currently, Target is running its Circle Week sale, with savings up to 50% off on tech devices, home goods, skin care, and more. Nordstrom is gearing up for its annual Anniversary Sale, with promising markdowns on luxury clothing, bedding, and wellness products. And don't forgot Best Buy's Black Friday in July sale, Walmart+ Week, and Zappos's Summer Clearance sale. Here’s a look below.

Best Target Deals
Polaroid Go Camera
KitchenAid Ultra Power Plus Tilt-Head Stand Mixer (4.5-qt.)

Editor's note: Apply this $130 off offer in cart; offer expires on July 15.

Costway Exercise Bicycle
Dartwood Deep Tissue Massage Gun
Best Nordstrom Deals
Briogeo Don’t Despair, Repair Deep Conditioning Mask (32 oz.)
La Mer Radiance Regimen Skin Care Set

Editor's note: The markdown on this product will go live on July 17.

Slip Pure Silk Pillowcase & Skinny Scrunchie Set

Editor's note: The markdown on this product will go live on July 17.

Birkenstock Arizona Big Buckle Slide Sandal

Editor's note: The markdown on this product will go live on July 17.

Best Best Buy Deals
iRobot Roomba i3+ Evo 3550 Self-Emptying Robot Vacuum
Best Prime Day Zappos Deals
Madewell Flex Cutout Fitness Dress
The North Face Skeena Sandal
Adidas Powerreact Training Medium Support Bra
Best Prime Day Walmart Deals
Olaplex No.4 Shampoo and No.5 Conditioner Combo Pack
Zinus Dream Pillow Top 10" Hybrid Mattress (Queen Size)
GE Profile Opal Nugget Countertop Ice Maker
Dyson Omni-Glide Cordless Vacuum

Read more: Best Nordstrom Anniversary Sale Deals, Best Target Circle Week Deals

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